Making use of online circulations approaches to promote items is called digital marketing. This approach is both time saving and cost effective. Digital marketing like  - is done through items such as cellular phone,SMS,MMS,instantaneous messaging,sites,e-mails,banner ad and digital signboards.

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Digital marketing involves a few of the techniques of direct marketing and Online marketing. In digital marketing traditional approaches of promos are performed digitally. It involves marketing in two types,pull and press.

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Pull digital marketing needs the user to pull or extract the material directly. The customer has to approach the advertising matter and see the matter by himself. Examples are sites,forums and web logs. All these require clicking a URL in order to view the material. The material that is being shown does not need to follow any guidelines. Effort is required to just display the material on the site or forum and there is no extra cost of sending out the info to the customer,but the customer has to make the additional effort of reaching to the content.The customer does not need to opt-in for such kind of promo and one message is being seen by all and it can not be personalized. The consumers who see the material can not be traced,although the click through rate can be considered which offer information about the number of clicks the message got. This is be done by allowing the click though tracking during the campaign,which tape-records the info.

Press digital marketing technologies needs the effort of both the online marketer and the customer. The online marketer has to press or send the material to the customer and the customer has to make the effort of receiving it. This is a really effective kind of marketing and the financial investments certainly make a huge return as it develops brand recognition. SMS,MMS,e-mails,RSS podcasting are examples of push digital marketing. Because the material is sent to people,it can be personalized according to the desired recipient. Whether the message has been opened and seen by the customer or deleted it can be tracked and reported. Information related to the customer such as name,geographical place could be traced. When sending this king of message,particular criteria need to be satisfied as the SMS and e-mails sent are kept track of. If the online marketer does not follow the rules and regulations effectively,there is a possibility of messages getting declined and obstructed,before they reach the target market and the message is considered to be spam. Larger repercussions include online marketers getting blacklisted temporarily and even completely. The number would be obstructed and they won’t have the ability to send any messages at all. Messages sent to the RSS feeders require a system with an application to reach,when sent by an e-mail marketing system.

Both types of digital marketing need to be used in consonance to attain favorable results. A clever online marketer sends e-mails together with SMS and utilizes numerous channels to market his items. The kind of messages being sent need to likewise be different from one another. They need to not just be text,but animations,audios and videos. There is a possibility of using pull and push message technologies in combination like the email sent to a potential customer can have a URL or a banner ad,which on clicking downloads info. If there is massive group of people to be reached through email,Email service providers can be employed who sends loads of e-mails to the consumers on behalf of the online marketer and they take measures so that the messages are not considered as spam.

Although much of the marketing is opt-in,federal laws,such as CAN SPAM Act,have been passed to safeguard the consumers from deceitful online marketers who would go to any level to promote their items or hackers or spammers who have a bad intent i.e. like harming the computer or setting up adware,spyware on people’s computer systems.